Siminki

About

Simon Marshall, operating under the name Siminki, is a UK-based freelance web designer and WordPress developer located in Manchester. With over 15 years of experience, Simon specializes in conversion-centered website design and development aimed at turning visitor traffic into sales or leads. His background includes working in the conversion team at award-winning eCommerce company ao.com and completing CRO training with industry expert Peep Laja. Simon offers services such as UX research, responsive web design, front-end development, and CRO (Conversion Rate Optimisation). Although he began his career as a designer and is proficient in HTML and CSS, he now focuses primarily on UX, research, and design, delivering assets via Adobe XD to developers. He primarily works with the WordPress CMS but is capable of hand-coding when needed. Simon does not offer copywriting, SEO content creation, or hosting but collaborates with trusted partners for services like branding, conversion copywriting, SEO, and PPC. He provides ongoing support and analytics via retainer packages and designs custom solutions tailored to each client's specific needs. Simon’s work has contributed to measurable business successes, including significantly increased conversion rates for clients. His client-focused approach combines technical skill with strategic insights into user behavior and website performance.